The daily bombardment of alerts dinging, beeping, and ringing from all those applications we use is enough to drive someone completely crazy. Yet, for some inexplicable reason, we allow ourselves to be interrupted by Slack in a way we wouldn’t from any other platform. Even though it seems completely counterintuitive, and despite the sheer amount of daily notifications (because we still can get a bunch of notifications from Slack alone), we love and use Slack—a lot.

For many organizations, Slack is the software of choice for business communication. Slack’s ubiquity in modern companies makes it one of the first notification integrations a SaaS company might want to build, possibly after email and mobile push notifications. In our experience, Slack notifications are a great way to reach business users (as Slack is mostly used in a business context) with time-sensitive alerts or action items while they’re at work.

Product notifications are a mission-critical component of your product that can’t be left to chance. However, notification channels are ever-evolving, and you need to keep up in order to reach users when, where, and how they prefer to be reached. A future-proof multichannel notifications strategy helps you stay in touch with your users without coming off as intrusive, non-responsive, or antiquated.