At its core, any B2B business’s goal is to provide value to its clients. Fortunately, the product or service being sold isn’t the only way for a company to demonstrate or provide value. There are countless opportunities for B2B sellers to act less like a supplier, and more like a partner before, during, and after the sale. That is why we will review the B2B customer journey and how businesses can optimize using proven frameworks and analytics from their operations.

The pandemic saw a massive shift in the way teams work together. With remote work becoming the new normal, secure collaboration tools became crucial in helping teams collaborate seamlessly despite being spread across different cities or even different continents. But why does the word "secure" hold the utmost importance here? While remote work offers the flexibility of working from anywhere and using any device, it can pose a great threat to an organization's data.

The way businesses communicate with their customers is constantly evolving, and it's essential to stay ahead of the curve when it comes to providing the best possible experience. A business that can communicate effectively with its customers is more likely to build a strong relationship and earn repeat business. Knowing what steps to take to improve customer communication can be difficult, but we've compiled the best tips that will help you strengthen your customer communication this year.

In marketing and sales, purchase funnels form a crucial part of how we view the customer journey. And the most common way of measuring the effectiveness of a purchase funnel is with conversion rates. Conversion rates provide a temptingly simple way of measuring how successful each of your tactics or touchpoints has been in moving the customer along – one step nearer to that all-important final stage – the sale.

Many organizations have moved to hybrid work – this means employees are establishing a new method of collaborating and communicating. Virtual teams undertake most of their work online rather than coming into the office and meeting with their colleagues in person. Let’s look at what makes a strong framework for virtual team members to collaborate and communicate.

Whether you are just starting out in your project management career or are a seasoned pro, it is essential to understand the iterative process. This process is commonly used in software development but can be applied to any project – sometimes even a personal one. An iterative process is an approach to problem-solving that involves breaking down a significant problem into smaller, more manageable pieces.

The notion that we can return to the office as it once was—is flawed. As people question whether the office is a thing of the past, we must consider what the office of the future could look like. To do that, we must first acknowledge the flaws and gaps that existed in the workplace prior to the pandemic. Work-related stress and burnout were at an all-time high. Density of space was at capacity. Daily commuting was polluting the planet and draining our energy.

Metrics are critical in order to gauge the performance of both support teams and the technology solutions behind them in any project. In our customer case studies, we frequently talk about milestones such as our customers reaching deflection rates of X%, yet what do these terms really mean? As you progress with your conversational AI journey, which key customer experience metrics can you see improve with AI?

Editor’s note: Top-down initiatives can set the tone for how employees experience diversity and belonging, especially in distributed workforces. Successful leaders often cultivate inclusivity through digital workplace experiences. While remote work offers an opportunity to make the workplace more diverse, equitable and inclusive, there are also significant hurdles to overcome to ensure no one is left behind.

It’s very easy to affirm that trust and communication are essential in any team, but is there a magic formula behind it? After all, as humans, we are constantly trying to keep ourselves safe. Therefore, building trust can be especially difficult to maintain in a remote team. In a remote team, you can’t just pop into someone’s office to ask them a question – you have to rely on tools like email, chat, and video conferencing to communicate with your colleagues and employees.