No matter the size or scope of your organization, there's a good chance that content creation is a key aspect of your marketing efforts. From blog posts and social media content to newsletters and everything in between, the right content can really define and elevate your brand image. Of course, great content doesn't just appear out of thin air; it takes a great deal of brainstorming, collaboration, time, and effort from your marketing team to put quality content into the world.

Over the next decade, the job outlook for marketing managers is expected to grow by 10%, which is faster than the national average among all jobs. Why? Likely because this is a complex job that requires not just leadership skills, but creativity, vision, and a deep understanding of marketing concepts. When you look at everything that these managers do, you’ll discover that they hold so many responsibilities.

According to HubSpot’s recent State of Marketing Report, social media is the top channel used for marketing, followed by websites. Digital marketing isn’t limited to just those arenas, however. There's also SEO to consider, paid marketing, strategic lead generation campaigns, email marketing — the sky's the limit. And with all the different digital marketing strategies popping up in e-commerce today, how do you keep track of marketing performance? With KPIs, of course!

Having a successful marketing plan is essential for any business. But creating one can be difficult, time-consuming, and expensive. In today’s world, success depends on being able to market your products or services effectively. But how can you achieve this goal if you don’t know where to start? That’s where a successful strategic marketing plan comes in.

Did you know that a recent Project Management Institute survey shows that an average of 11.4% of investments are wasted because of poor project management? When you put that statistic in terms of marketing projects, it translates to money lost on ads that aren’t performing, campaigns that aren’t hitting targets, and projects that aren’t hitting deadlines. So, what’s the answer? It could be marketing project management software.

The marketing strategy for a B2B business tends to be a little different than that of B2C companies and presents its own unique challenges. Thankfully, plenty of excellent digital marketing tools can help B2B companies achieve marketing success. From tools designed to help you attract more website visitors by optimizing your site's SEO to email marketing tools and many more, there is no shortage of excellent marketing tools available for B2B companies.

Marketers can successfully execute technology to help them accomplish cool things that expand their brand, reach more prospects, and facilitate sales in closing more deals. The key to making it happen is choosing the right tools. Anytime you’ve shopped for marketing automation tools you’ve undoubtedly dug through extensive lists of options. The sheer comparisons are enough to make you give up and keep doing things the old way!

Who should be on a digital marketing team? That’s an age-old question many marketing team leaders ask at each stage of an organization’s growth. Many factors will determine your digital marketing team’s structure — budget, size of your organization, business goals, and the list goes on. But there are still some core team members who will not only take your brand to the Super Bowl but also score the winning touchdown.

No marketer is an island. Having a great team of people on your side is one of the most important things you can do to set your business up for marketing success, but to maximize your team’s efficiency, you need to make sure everyone is on the same page. This is especially significant because today’s marketing teams have to juggle many moving parts.