Teams | Collaboration | Customer Service | Project Management

%term

Top Google Calendar features to schedule remote meetings

Working in a remote team can be very challenging, especially if you’re trying to schedule a meeting with someone in a different time zone. As a distributed organization of 150+ people working from Europe, the United States and Australia, we know first-hand how painful this scheduling process can get, but we also understand that real-time communication is critical when you are building the next big thing.

User Persona and Buyer Persona - What's the difference?

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing. Although the two seem very close in meaning, there are in fact key differences. Understanding how these terms differ is crucial to finetuning your product strategy and avoiding mistakes.

Yesterday's mass-login attack on Basecamp is another reminder to protect yourself

Yesterday at 12:45pm central time, our ops team detected a dramatic spike in login requests to Basecamp. More than 30,000 login attempts were made in the hour that followed from a wide array of IP addresses. Our first line of defense was to block the offending addresses, but ultimately we needed to enable captcha to stop the attack.

Employees are customers, too: why building a better internal help desk matters

Most companies now understand that customers demand service that is personalized, convenient, and efficient—and that ignoring those expectations imperils the bottom line. However, while focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company’s long-term success.