Marking up notification emails with HTML out of the 1990s has always been an annoyance, but now notifications need to span across additional channels such as SMS, Slack, Microsoft Teams, mobile push, web push, etc. They also need to accommodate more dynamic use cases like magic login links, multi-language notifications, and location based alerts that have caused the content formatting challenge to become far more complicated and cumbersome.

Internationalization in software development, known as “i18n” for its number of letters, is as vital as ever for modern companies. Web-based products and services are no longer tied to geographical and cultural boundaries and not every potential customer speaks English. You might have designed your app with your native region in mind, but you’ll eventually need to expand your supported languages and regions to cater to a global audience.

Companies have been remaking the work experience over the past couple of years. This has included adjusting the way they hire, reshaping communication standards to operate well in an at least partially remote atmosphere, and developing a stronger culture overall. These shifts and changes have certainly created obstacles for scaling, but we are proud to announce that 2021 was a fantastic year of growth at Courier!