A guest post from Alon Eisenberg at Trusted Shops. Building trust for your website is essential to building a loyal customer base. Why? Simply put, trust is the inspiration people need to enter their credit card information on your website. Unless you’re Amazon or another really famous brand, there will be some level of hesitation from shoppers when they visit your shop for the first time.

Whether your ecommerce company is just trying to keep things ticking along, or one of the lucky ones with increased demand, it can be hard to stay focused on your customers. In both cases, you’re much busier with day-to-day stuff, and handling more inquiries. You’re also trying to seize opportunities that will boost your business. Amidst all this, you don’t want to lose sight of what your customers actually need.