So, you’ve just noticed a spike in your data. Maybe your trendline looks something like this? Or if you’ve caught it early, it might even look something like this: Now, obviously, I have no way of knowing if your y-axis represents something really good (like new customers) or something really bad (like system errors). And depending on which it is, you may be feeling a strong urge to pop the champagne or hit the panic button.

The dashboard is dead, long live the dashboard... Over the past year, we’ve noticed that some companies and commentators have been declaring the death of the dashboard. Understandably, that got our attention. Because here at Geckoboard, we quite like KPI dashboards. In our experience, they solve many problems and make people’s lives easier. So why do we, very occasionally, keep hearing rumours that the dashboard has ceased to be? Has the dashboard really died?

Email marketing may not always receive the same level of fame and attention as other digital marketing channels, but for many businesses, email continues to be the backbone of their communications plan. Whether it’s increasing direct sales or supporting your longer term brand building, the performance of your email marketing strategy can have significant implications for the health of your business, overall.