Marketing to your chosen demographic is important, particularly for a growing business; choose the right target market and effectively market your product to those individuals, you’re on the path to success. It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What effects can misrepresenting Buyer Identity have on your business?

Thanks to big data and the acceleration caused by the pandemic, communication in healthcare now demands extra attention. In order to stay relevant and improve the quality of patient care, more and more companies are following HIPAA guidelines. Ensuring that practitioners and patients are having their data protected is the first step to a brighter (and safer) future.

If you’ve handled a group project or managed a team, you already know how important it is to communicate with your team members. If you want to streamline communication and collaboration at your workplace, you must onboard your teams on the best work collaboration apps But, what are those apps that can help you break silos and improve productivity at the same time? Known as a feature rich office chat app, Troop Messenger is an easy-to-use tool with seamless UI and UX.

Felix Starzer, Head of Customer Care at Staffbase tells us how he uses dashboards to motivate and inspire his team to provide the best customer service going. The team endeavour to go above and beyond and as a result, always exceed their CSAT goal.

Whether you do it quarterly, annually, or even weekly, running a planning workshop can be challenging. You need to make sure everyone understands the big picture and vision. You also need to ensure each person has a voice in the planning process. Finally, you need to lead the group to alignment and verify that they’re clear on next steps. These are the challenges I confronted while leading a goal-setting session at Miro’s recent Executive team offsite (virtual this year).