The COVID-19 pandemic forced a huge shift to remote work. Almost overnight, companies had to adapt to fully-distributed teams. Now, with hybrid and remote work here to stay, organizations must understand the psychology of this new world of work. Meet John, an account manager who loved the social office atmosphere at his job. When COVID hit, he found himself working from a tiny apartment. Video calls left him drained. Keeping fit was a challenge. John missed the office banter and morale.

If you’re running a business, customer service is king. To keep your customers happy, you need to ensure that your team is meeting their needs and expectations at all times. But how do you know if your team is delivering the level of service your customers demand? That’s where service level indicators come in. Service level indicators (SLIs) are the metrics used to track the performance and reliability of your customer service team.

In the world of business, where communication moves quickly, virtual meetings have become essential. Even if a lot of businesses currently utilize AI to improve their video conferencing systems, the arrival of generative AI is going to change everything. This blog article discusses how virtual meetings are going to experience a radical change and how generative AI has the potential to completely transform the way we work together online.

In the realm of B2B tech, your business's success hinges on staying ahead of emerging trends–which rapidly change, and change how entire industries operate. B2B tech, or business-to-business technology, encompasses an extensive array of tools and solutions geared toward streamlining processes, enhancing efficiency, and propelling growth. As technology continues to advance, understanding the current state of B2B tech becomes pivotal.

In the early stages of a business, reporting is usually straightforward. You have a small set of KPIs, and not many people who need to see them. In fact, when I launched my first business – an online magazine – I had exactly one KPI (Number of Subscribers), and the only people who needed to see this metric was me and my co-founder.

As most digital marketers know, Google Search Console contains an abundance of information and data relating to how Google sees and ranks your web properties. But for all the insights it can deliver if you take the time to dig around, it takes a lot of mental bandwidth to keep on top of all the relevant information in there. If you happen to be restructuring your website, producing content at a high rate, or juggling multiple web properties, the information overload compounds. So - what to do?

The trend for remote working is getting popular even after we have come a long way from the pandemic era. BBC study has indicated that 44% of employees prefer working from home and WFH team are seeking similar opportunities in the future as well. This depicts that the future of remote working is going nowhere. Now that organizations have identified the importance of remote working, handling the WFH team can be a core challenge when it comes to developing a high-performing team.

Transform your team's productivity with the Top Goal approach. Learn how to prioritize and encourage your employees to conquer daily objectives. Embrace digital tools for seamless progress monitoring and heightened efficiency.

Companies use various business planning tools and frameworks, but none are as simple and evergreen as a simple SWOT analysis one. It’s a quick and effective way to analyze a company, process, individual, or strategy by looking at important internal and external factors at play. Given the frequency of use and the number of use cases, it’s smart to have a ready-to-use SWOT analysis template for your business.