Chasing unicorns: How the most successful startups handle CX
Every startup dreams of making it big, but even now with so many examples, it’s difficult to pinpoint what exactly gives a unicorn its horn, so to speak. That’s why we decided to study startups, including some who went on to become unicorns. For our Startups CX Benchmark Report 2020, we examined over 4,000 startups to determine whether there was a connection between startup growth and customer experience (CX) investment. Spoiler alert: there was.