There are times when a company or its support agents can be unhappy with the helpdesk they use. The reasons for this can vary – either the UI is not user-friendly, or the helpdesk does not easily integrate with other platforms, and many more. Yet, businesses tend to stick to one helpdesk despite their shortcomings – why?

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If your business (being it eCommerce, brick and mortar or any other type) is going to attract and retain high-value customers, you have to offer amazing customer support. In other words, you have to build strong relationships, give your customers what they need, and show them you care. So your support team must use the best customer support tools available.

A good customer service strategy can be extremely rewarding in the age of social media. People love to publicly acknowledge when they’ve had a memorable customer service experience. On the other hand, poor customer service can make them forget all the good experiences your company has offered. Building an airtight customer service strategy is the best way to weather the demands of today’s savvy customers.