Communication is the key to any healthy relationship. You wouldn’t expect your loved ones to read your mind, would you? (Ahem..at least not all of the time) So why should your customers and employees have to do all of the guesswork? The single biggest mistake most companies make is the failure to communicate, losing their customers’ interest, and sometimes even their trust. And without internal communication with their team, businesses would simply cease to exist.

Experiencing a PR faux pas is inevitable no matter how hard you try to avoid it for your brand. The risk of making an embarrassing mistake is all the more heightened because customers are constantly engaged with your brand through digital channels. A small mistake can be overblown and become viral on the web within an hour. “Even the best intentions can be misread by customers, and oftentimes it takes a lot of work to undo even a simple error,” explains Dan Fries, PR adviser at BlueTree.

Building a user community is one of the most valuable things a business can do for both its brand and its customers. When you bring customers together to learn from each other, everyone wins. Creating an online community space is one thing, but actually getting people to show up and use it regularly is the harder part. Badges are a powerful tool for increasing engagement in an online community.

Some time ago, a group of Mattermost contributors sat down to think about how to improve the installation and maintenance flow of the platform. Managing a Mattermost install is quite straightforward already thanks to its binary distribution, but you still need to install and manage the different components that surround the application itself: the database, the web proxy, and the SSL certificate.

This is it! This is the project you’ve been waiting for. The one that’s going to define your career and challenge you and totally transform “the way things are done around here.” The project your team will point to five years from now as the inflection point that ushered in a new era of awesome. If, that is, you can get the project approved, prioritized, and properly resourced.

Does your small business have remote workers? Or are you allowing your employees to work from home owing to the pandemic? You are not alone. In fact, 57% of small business owners are considering allowing their employees to work from home post-pandemic. While doing remote work is achievable and more productive, according to studies, you need to implement some effective brainstorming tools to facilitate creativity and improve teamwork.

The post-purchase period is a critical transition time for customers. Often, they need guidance on how to get the most value out of your products. In fact, 88% of buyers in a 2020 Wyzowl report said they’re more likely to remain loyal to a business that provides welcoming, educational onboarding content. Customer onboarding is something you have to get right—every time.