When it comes to measuring and using conversion rates, many businesses make some costly errors.

In Episode two of Data Smarties, we take a look at six of the most common mistakes – and how you can avoid them.

Learn more about building live KPI dashboards with Geckoboard: https://www.geckoboard.com/

Chapter titles

00:00 – Intro

00:28 – Funnel vision

01:58 – Good rates... bad leads

03:20 – Ignoring impact

03:57 – Not segmenting

05:07 – Small sample sizes

05:34 – Using industry benchmarks

Credits
Music by Mikel: https://www.youtube.com/watch