If you’re a developer building a web or mobile application, you know that there are times when you want to message your users when they’re in the app. It might be information about a new feature, a billing update, or something that requires action from the user. That’s where in-app notifications via an inbox come in. They allow you to deliver key messages directly to your users and can be combined with other notification methods like push and email.

Sending timely targeted email notifications greatly affects how your audience engages with your product. For these notifications to be effective at notifying your users of key events, you need to schedule when they are sent so that they are delivered at the right time.

While marketing-related notifications are often handled by marketing automation platforms, engineering teams require notification infrastructure that is designed for automated product-driven notifications. This might be a simple SMS password reset notification or new user onboarding email sequence. Or it may be a more complex notification tied to a feature of the application, such as an approval request sequence.

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You’ve got to stop sending password reset emails. Everyone does it and it’s not cool anymore. Many of your users don’t want to log into their email or open the mail app just to get access to a code that they have to manually copy and paste into your app — it’s a waste of time. Most phones support autofilling codes sent via SMS, which might make SMS the preferred channel for these users. However, you also can’t assume that this is how everyone will behave.