This month we’re happy to announce our new and improved Freshworks Marketplace. The new Marketplace offers a unified experience for users looking for apps to customize workflows and introduce additional functionality to Freshdesk and other Freshworks products.
A good report highlights data trends and communicates important information that keeps the wheels of your customer service or support department running smoothly. A less-than-perfect report, on the other hand, conceals important ideas, overwhelms the readers with convoluted information, and will probably end up as a paperweight on your desk within a few hours of printing. Here’s how to make sure your reports always fall into the first category.
The way brands engage with customers in today’s interconnected world is constantly changing. Tied to this constant change is the evolution of customer experience. Over the years, the industry has become better at understanding and implementing measures to enhance customer experience. But there is still a lot more to be done.
Customer relations is one of the most important and difficult to maintain aspects of running a successful business. It’s through attentive, efficient, and friendly relationships with customers that you will be able to bring in new clients, retain existing customers, and receive referrals from those who love your product and trust in your business. But those positive relationships do not develop overnight.
Language is the currency of support. It allows us to produce results when talking to customers over the phone, via chat or over email. But, just as it can allow us to repair bridges that are broken, it can crumble them down, if used improperly. There is no quicker way to lose a customer’s trust than giving them the wrong information or speaking to them in a way that makes them feel disrespected or like you don’t care.
One of the most frustrating experiences is to finally win a customer, only for them to stop using your service after a few weeks or months. You spent all that time and money trying to win them over, and the result suddenly vanishes. While there are plenty of reasons for this, one of the biggest is your customer onboarding. If your new converts don’t know what to do or how to use your product or service, then they’re not likely to stick around.
From email to helpdesk, businesses come a long way. As your business expands, so do the needs of your customers—you have to expand your support to social media, you need to be mindful of all the small changes you make to your automation rules, strengthen security, etc. When you’re using a system that works well for small businesses but isn’t designed for scale, it might fail to perform when faced with heavy data.
If you’re reaching high growth levels, your business must be doing something right. You’re increasing profit, growing your customer base, and hiring new employees in a rush. But if you don’t scale your customer service to support all of those new customers, your competitors could catch up to you. If you want to make the success last and stay on the fast track to rapid growth, you’ll need to make sure that your support approach is innovative.
After switching to a different email address, I recently logged in to my client account to change the contact information my mobile company had. On seeing the email field greyed out and uneditable, I visited their Help and Support page for assistance. Live chat support was available. It was 9:31 in the morning. Someone was already waiting for me—Gie. This Facebook Messenger-based bot initiated the conversation with one of the more tedious stages of getting support: account verification.
The internet gives brands a unique customer service opportunity that didn’t exist even a few years ago. Now, brands can directly communicate with customers, and customers can share stories about brands with just a few clicks. This means that stories about your business can be sent out to thousands of people almost instantaneously, making them accessible to 3.39 billion internet users1. Sometimes these stories gain a huge amount of traction and can place your company in front of new prospects.
Customer service most often relies on a support team that works to help all levels of your organization. But those teams don’t just run on their own. They need someone to lead the team and make important decisions when the going gets tough. That’s where a customer service manager (CSM) steps in.
Customer service is a stressful job. People are constantly coming to you with issues that they feel should be your top priority, and they want quick fixes. After a while, the stress will begin to build up. If you don’t have a way to de-stress, you’re going to eventually burn out, and lash out at a customer or a colleague. So, it’s important to find ways to keep your stress levels under control. I want to share six great ways to do it.
What a customer takes home from a brand is the experience it provides. Gartner proved that customer experience is a game-changer for brands. In fact, 81% of companies1 expect to compete on the basis of customer experience in 2019. This head-on competition is driving brands to strengthen their customer experience strategies.
Product launches can be an exciting business. A new offering means another opportunity to win more clients and make more money. Most of all, it means another shot at leaving your personal imprint in your industry. Your pour hours of energy into brainstorming, planning and executing within every segment of your business, from marketing to manufacturing. Before you know it, it’s time to pull the cover and reveal your latest and greatest creation.
The past two decades have witnessed emails going on to become one of the most preferred modes of contact in customer support. The reason for this newfound affinity was straightforward. They were easy to use, track and respond. Though email support isn’t dead, chat as a support channel has become more engaging and favored among customers in recent times.
Customers today are increasingly searching online before making a purchase. In fact, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design1. Be it a pair of sunglasses or a ticketing software, the first place a customer visits is the brand’s website. Which is why brands have to make sure they offer a great digital customer experience.
