What Is Customer Effort Score? [Free CES Survey Template Included]
Improving your company’s customer experience score by just 10% can boost revenue by more than $1 billion. In fact, simply improving your Customer Effort Score, also known as CES, can have a long-lasting impact on customer loyalty. A study by Gartner found that notably, 96% who had high-effort experiences reported being disloyal, compared to only 9% of customers with a low-effort experience.