Every business owner, including the founder of one of the most magical places on Earth – Disneyland, credits the success of their vision to PEOPLE. Our research indicates that 55% of consumers will recommend a company to their friends and family due to good customer service, but 47% of them would no longer do business with a company as a response to bad service.

Tracking productivity and performance of the customer service function emerged as the #1 challenge of customer service leaders through the pandemic crisis, as per The New CX Mandate report. It isn’t surprising that 79% of these leaders in the US are investing 31% more in measurement and analytics in 2021.