If you’re in a customer-facing role, you’re more likely to interact with difficult customers who may be angry, demanding, aggressive, and sometimes even abusive. Learning how to deal with difficult customers and win people over with quality customer support creates a positive brand perception while also contributing to your career growth. Your customers could have had a bad day, and a small bug might be enough to throw them over the edge.

If you wish to build a loyal customer base, you must be willing to go the extra mile to meet customer expectations every time you engage with a customer. That’s because customer loyalty is a by-product of high customer satisfaction. Many companies seem to think that their customer expectations will be met with whatever it is that they offer, but that’s rarely ever the case.

Congratulations on your big step to onboard a help desk system! You no longer have to worry about unattended customer inquiries or struggle to balance the workload evenly among your support team members. You get to effortlessly assign ownership for requests, track your team’s progress, and measure customer satisfaction. To realize the immense value of a help desk, you need to first set it up the right way for you and your support team.

As per Social Stamina, 64% of customers expect a reply within an hour of posting on Twitter, and 85% expect a company to respond within six hours. While this trend in customer expectations applies to almost all industries across the board, certain businesses – such as e-commerce apps – are witnessing an all-time high in traffic. Most companies may be crowded with service-related concerns, drowning customer support agents in an ever-increasing volume of tickets.