Your account is locked. Please use the link to reset your password. It happens one day or the other. Every IT professional has experienced it sometimes. An employee tries to access her corporate e-mail account or business portal. She must present a report in a meeting starting in a few minutes. But her account is locked. She enters and reenters the password several times, tries all the numbers, combinations, and special characters, but still, the account is inaccessible.

A report by Forrester Research concluded that about 20% of all support tickets are related to passwords and unlocking an account. Another study concluded that the cost of a help desk call today averages around 30 Euro, which, undeniably is, quite high in terms of customer serviceability cost. Combining these two studies, it is not difficult to estimate the expenditure IT service desks would bear just to solve tickets related to account unlocking issues.