Best ways to manage your content marketing calendar
Content marketing does plenty for your organization. It pushes your site higher in the search engine ranks, pulls in traffic, educates and builds trust with your readers, and hopefully leads to them buying from you (and staying loyal into the future). But there are plenty of moving parts involved with producing just one perfect piece of content — let alone several in a week. This is where a content calendar comes in handy. Your content calendar can be as simple or complex as you need.