Customer experience is not only responding to disgruntled customers. It’s an ongoing process where your agents speak with—and listen to—customer’s demands, problems, and so on. It’s proactive enough to pre-empt customer issues before they arise. To do all this strategically, you need customer retention software that aligns with your business and customer goals.

Creating—and sticking—to policies isn’t a standardized process. Every business has unique needs, and your approach should reflect that. Instead of rigid rules, you need a flexible framework that supports your team and ensures everyone is aligned. Plus, paper-based systems and scattered files don’t cut it anymore. You need a solution that ties policies, processes, and procedures together so they work in sync.