What do you do to make sure your customers remain loyal to you? You need to earn your customer's trust and also keep it. How important is it? History shows how well known brands have ignored their customers and suffered for it. Does that mean focussing only on your customers? Surprisingly, no. In this Whitepaper, we provide some best practises to earn customer love, drawing from our own experience and that of other well established brands like Zappos and Amazon.