A raw, unedited conversation between two 37signals' two co-founders, Jason Fried and David Heinemeier Hansson, about a recent decision they made on trying a new pricing model for Basecamp 4.

They discuss the decision to try a new pricing model, some of the reasons behind the decision, the tradeoffs inherent in making a decision like this, how it only applies to new customers rather than existing customers, the value of timeboxing experiments, and a variety of other topics.

Find this interesting? Useful? What did you want to know that wasn't addressed? Have further questions? What other decisions would you like to see discussed like this? Post any/all in the comments below and we'll fire up another conversation soon!