OKRs stand for objectives and key results, a goal-setting framework that can help your team set and track measurable goals. Originally pioneered by John Doerr, this framework pairs the company-level objectives you want to achieve with the key results you’ll use to measure progress—so your goals are tied to your team’s day-to-day work. In this article, we explain how the OKR process works and share examples to get you started setting OKRs for your company, team, or personal life.

Workflows are a structured series of steps that take you from the beginning to the end of a process. Workflows show stakeholders what tasks are complete, when they get done, and who is responsible for them—increasing visibility and efficiency across teams. Learn the many benefits of workflows and how to start using them in your work today. The term workflow is ambiguous. For some, a workflow is a process—for others, it’s a way to organize information.

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

The product development process is a six-stage plan that involves taking a product from initial concept to final market launch. This process helps break down tasks and organize cross-departmental collaboration. Find out how to implement a process of your own. Product development is both an exciting and difficult endeavor. From initial ideation to research and prototyping, no two product launches are the same.