“Music is always fleeting. Bands break up, artists retire, sometimes with dignity and sometimes in disgrace. The string of reunions this past year has only shown that temporality of music.” Some get back together for the fans. Some because they “miss playing with the guys.”1 Whatever their reasons, we’ve all felt the excitement when our favorite band from the 80s or 90s [or whatever decade!] got back together, even if it was temporarily for a reunion tour.

In Part 1 of this series, we introduced ways that customer support can identify sales opportunities using ticket automation triggers in your TeamSupport B2B customer support solution. Ticket automation triggers allow you to set up multiple search parameters, identify certain keywords, and automatically take action, or multiple actions on a ticket, including sending alerts to specific team members when appropriate.

Here at TeamSupport we talk a lot about tools you can use to gauge customer sentiment and measure the overall health of the relationship you have with each of your customers. Why is this important? Because of the high-value nature of B2B (business-to-business) customers, missing the signs that one may be unhappy or at risk of leaving can prove costly.

In Part 1 of this series, we talked about why it’s important to make decisions that can positively impact your customer support department swiftly, and what the consequences are if you don’t. Even a big decision like changing your B2B customer support system can move quickly if you know where to start and how to evaluate the right solution providers.

In business and in life, making a decision is easy when you’re working with a true partner and together can weigh all the factors involved towards making the right decision. In a specific example, the same can be said when it comes to making decisions that impact your B2B customer support teams’ success. As a customer support leader, you have to make a million decisions a day, and many, if not most of them, involve helping to solve customer issues.