No matter how great your products or services are, some customers are bound to run into problems. That’s an unavoidable truth of business — but you can still avoid losing unhappy customers by dealing with them in the right way. Interactions with your support team can make all the difference in how your unhappy customers behave. A negative interaction could lead them to write off your company forever, while a positive one could convert them into a loyal customer for life.

If you’re an avid Agatha Christie fan, you’ll notice the rough sketches and maps that the author adds to recreate the murder scenes. The courtyard, bedrooms, and living room are all mapped to help the reader visually reconstruct the happenings of the ominous day. The author is also content, knowing that the readers are in step with her as she takes them along the journey to solve the mystery.

In a world where customer service has become increasingly important. It's more vital than ever to have a customer service management strategy in place. Using a customer service management platform makes the difference in how customers can connect to your brand. In fact, 95% of customers said that quality customer service makes them feel more connected to a company.

A new space is emerging for customer engagement and interactions beyond online and in-store to be considered. This is the metaverse, a futuristic concept for many, but one that is taking shape, with a great deal of potential to be the next big thing.

It shouldn’t come as a big surprise that a positive customer onboarding experience ensures that your customers feel like they made the right choice by picking your product or service from the first moment they start using it. It also, eventually, helps you retain them. But what does customer onboarding mean, and what are the must-have strategies to make the process hassle-free for your prospects and customers? Read on.

As Kelly Uhlrich, Vice President and General Manager of CX company Humach, explains, “the proper focus and investment of time and budget requires a more strategic approach. It’s not a marketing problem or a technology initiative.” Authentic customer-focused culture is far more exhaustive than just researching your customer experience or observing a segment of your market.

The value of exceptional customer service is undeniable. People will stay loyal to companies that provide incredible customer service. If you’re running a growing organization, the first thing that needs to be evaluated is your customer service model. This is where customer service management (CSM) platforms come into play. These helpful solutions allow companies to use workflows to streamline operations, improve customer satisfaction, and boost brand loyalty.

Imagine visiting a particular restaurant once a month. One fine day, you are denied entry despite having made a reservation. The staff informs you that the restaurant is booked out and they are unable to find your reservation. This experience is likely to change your perception of this place and you might reconsider your next visit. But as you make your way out, the manager walks up to you and offers you their best table.

When a customer reaches out to your company with a question or problem, they expect immediate attention and prompt responses. In an ideal world, you’d be able to respond to each of them immediately. However, it’s not possible to meet customer expectations every single time. This means that for many customer support teams, there’s almost always a queue full of customer requests waiting to be attended to. So as soon as an agent finishes helping one customer, they move on to another.