Cost to serve: the hidden price of client delivery (and how to total it)
Ask ten agency leaders what a client costs to deliver and it's likely some will quote you the delivery estimate. That number is almost always too low, because it counts the work that gets invoiced while ignoring the work that doesn't. This guide takes an idea borrowed from supply chains and rebuilds it for client delivery. It's a simple ledger that totals the true cost of serving a client, so you can see which accounts earn their keep.