Having a clear idea how your users interact with your app — when they log in, which features they engage with, or which notifications they click on — can help you design a better experience and ultimately increase user engagement. But retracing your users’ steps across various integrations is a complex task. Customer data platforms (CDPs) like Segment seek to achieve it by aggregating event data from multiple sources in one centralized location.

Motivational quotes were quite the rage back in the day when MMS & email forwarding were popular. I remember my parents forwarding me at the start of every morning. Fast forward to today, if you are lucky, you are part of some forward group on your messaging app of choice (Whatsapp, Telegram, etc.). Inspired by the same idea, today we are going to build a service that sends our friends and family an AI generated motivational quote-of-the-day.

The Designer in Courier’s web UI is an intuitive tool for creating, modifying, and testing notification templates. It allows you to integrate notification design seamlessly into your overall workflow — regardless of your level of technical expertise. Today, we’re proud to present two new features in the Courier Designer.

A lot of open-source invoice management apps are built with Laravel. As a Javascript developer, I wanted to build the “React Solution” for devs that are familiar with React and Javascript. A problem I found when building with services in Node.js is that there is no built-in mailer. So, I had to find a 3rd party service to do that for me.

Email localization is a strategy to effectively raise brand recognition, increase subscribers, and boost sales. It translates email marketing campaigns into clients' local languages and cultural contexts, but encompasses much more than just translating message headers and subject lines. International email marketing isn’t as complicated as it seems.

Notifications are an essential building block of every modern application and are now a core part of the user experience. They let you interact with your users by, for example, alerting them to potential risks, informing them about new product features, or simply engaging them through friendly check-in messages. Care must be taken, however — from the user’s viewpoint, the line between being engaged by relevant, timely notifications and feeling harassed can be thin.

Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.

Notifications are a crucial component of most products, but they come with a catch. None of us likes to be interrupted, yet we want to see new information — like direct messages, time-sensitive tasks, or attractive product updates — as soon as it’s available. How can you balance these two needs? It can be frustrating for users when a product or service doesn’t allow them to control their notification experience.

As a product manager, have you ever had to say no to improving your app’s notifications because of how complex the project seemed? If yes, you’re not alone. At Courier, we frequently see product teams deciding not to work on notifications. And PMs aren’t making that decision because a good notification experience is not important for their SaaS product or service — quite the opposite.

Your product’s notification experience can make or break how your users perceive your application. That’s why getting the notification experience right should be at the forefront of product managers’ minds. But what, exactly, is a great notification experience for a mobile or web app? Here at Courier, we often hear this question from product managers.