Understand why customer experience is even more important in B2B, the part it plays in B2B growth, and how to improve the customer experience in this eBook from B2B customer support software leader TeamSupport.

A unified experience is like taking the multi-channel approach and gold-plating it, so that no matter how your customers access your support (email, phone, portal, social media, etc.) they get the SAME wonderful experience. Using the right system not only accomplishes this, but also eases the burden on your support team, reducing frustration and improving morale.

This eBook explores the key metrics you need to be looking at in order to improve efficiency and increase customer satisfaction and retention.

Over 98% of all US companies are Small and Mid-sized Businesses (SMBs) and for them, it is especially important to maintain happy customers as a key factor in company success and growth. Despite this, customer support is often overlooked as an important component of the customer experience - many times simply because of a lack of time and resources.