Invest in winning ideas with assumption mapping
A healthcare tech team has an exciting new idea. They see an opportunity to integrate new app features that support patient care beyond telemedicine appointments, like how-to videos for home exercise programs prescribed by physical therapists and detailed dietary guidelines from nutritionists. So they send out user surveys and develop a beta version for early adopters, who enjoy the new additions. But when they roll out the final version, it’s a flop. What happened?