Businesses need to get used to a world where pricing is no longer the major differentiator between businesses. Customer service and experience are now the most common factors that determine customer loyalty–because it’s what makes customers stay and show their trust with repeat purchases. So, it is imperative to build customer service teams with a structured approach–addressing all the nitty-gritty of running a successful support function that delights customers.

Your company exists to provide products and services that fulfill your customers’ needs and provide things that they value. That may seem simple and intuitive, but how well do you really understand your customers? Are your products and services meeting their needs or are there areas for improvement? How do you compare to competitors in the marketplace? Are there issues that are frustrating customers and tarnishing their perception of you?

Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. As businesses scale, it becomes even more challenging to be able to communicate effectively with every customer. To survive in this competitive market, one critical factor is enhanced customer communication.

The COVID -19 pandemic has overstretched customer support teams across all industries. Many organizations faced a massive influx of customer requests for help, and in most cases, they were not resourced to respond appropriately. Now more than ever businesses need a customer engagement platform that enables their customer support teams to do more with less.

Field service management (FSM) has changed in the last two decades. Gone are the days when dispatchers used legacy systems and spreadsheets to track the field service agent’s activities, and field service agents, on the other hand, used pencil and paper to complete their orders. Though these were ‘established’ processes, organizations found it difficult to keep up with increasing customer demands while staying competitive.

In Field Service Management (FSM), the smallest of mistakes can be the difference between great customer experience and losing business. One of the ‘mistakes’ that greatly affects customer satisfaction is the inability to resolve field service requests on the first fix. Given an environment rife with competition and the evolution of customer expectations, showing up isn’t good enough.

We’re thrilled to announce that Gartner has recognized Freshworks as a ‘Visionary’ for our cloud-based omnichannel customer service platform – Freshdesk – in their latest Magic Quadrant research on customer service and contact center applications! In fact, we are the only company named a Visionary in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.*

Contact centers have been around since the 1960’s and have outgrown their initial purpose of marketing and selling, to become the engines of the Customer Experience Industry. We’ve come a long, long way from where we were. Technology has helped contact centers become much more effective. We’ve moved from automatic dialers to IVRs and, thanks to the internet, we now have cloud telephony such as CCaaS & UCaaS platforms to enable better communication between companies and customers.

How much data does the world generate in a single day? The answer through a simple Google search is a mind-boggling 2.5 quintillion bytes! This data is valuable to organizations because it helps to answer questions on how customers make buying decisions. So customer data is collected, stored, and analyzed in an organized manner by companies and this process is called customer data management.