Today’s consumers expect a prompt, seamless support and service experience across all touchpoints, every single time. This translates to frequent, but shorter customer interactions as consumers have more access points to your brand. The expectations are clear: Support agents have a growing need to manage customer queries on-the-go.

U.S. companies lose more than $62 billion annually due to poor customer service. That’s why getting customer service right should be a priority for every business, regardless of size. And in order to provide this exceptional customer service, businesses need to be data-driven, and make use of data from a variety of different sources. Data isn’t as complicated as you might think. Most modern customer service systems provide the necessary support to build a data-driven customer service team.

It’s official! We’re the fastest-growing ecosystem in the world. There are 885 apps listed on the Freshworks unified marketplace — with 575+ Freshdesk apps — compared with Zendesk’s 805 and it just took us just over three years to achieve this number compared with Zendesk’s seven. As we continue to race towards yet another milestone (of 1000 apps), here’s a quick look at some of our latest additions!

There are times when a company or its support agents can be unhappy with the helpdesk they use. The reasons for this can vary – either the UI is not user-friendly, or the helpdesk does not easily integrate with other platforms, and many more. Yet, businesses tend to stick to one helpdesk despite their shortcomings – why?

A good customer service strategy can be extremely rewarding in the age of social media. People love to publicly acknowledge when they’ve had a memorable customer service experience. On the other hand, poor customer service can make them forget all the good experiences your company has offered. Building an airtight customer service strategy is the best way to weather the demands of today’s savvy customers.

Social media is overflowing with more content than anyone can ever consume, and if you want people to pay attention to your content, you have to remember that it’s all about the engagement. Social feeds are less of a megaphone to drive traffic to your site and more about the one-on-one connections and trust that you build with your audience. To grab a customer’s attention and increase revenue from that customer, engagement is vital.

It’s easy to think that the reasons for churn are out of your control: maybe the customer got a better offer from a competitor or maybe your product just wasn’t the right fit. Surprisingly, this is far from the truth. Your customers are almost five times more likely to stop buying from you because they feel you’re indifferent to them, than because they are unhappy with your product.

As a growing customer service team, consistently delivering moments of WOW while maintaining a positive culture along the way is just one of the challenges you’re likely to face. That’s alongside the growing pains of dealing with waves of new people joining the company, lots of change and unknowns, new processes and guidelines, dealing with legacy customers and agents who are used to a different style of support… the list goes on.

Let’s face it – it’s easy for anxiety and boredom to creep into any job, including customer support. Listening to customers’ rants, complaints, and arguments incessantly can be a challenging exercise. Not to mention the equally daunting and exhausting task of following-up and responding to one angry customer after another. Before you know, your support agents are burning-out like dry wood struck by lightning in the summer grasslands of Australia.

It’s been business as usual here at the Freshworks Marketplace – we now have over 800 apps on our unified marketplace. As we continue to steadily add apps to the Marketplace, here’s a quick look at some of our latest additions!