Beyond Brainstorming: How AI is Reshaping Innovation Work
When AI can generate ideas on demand, the real work of innovation shifts elsewhere.
Idea generation is no longer the constraint. Making sense of ideas, aligning teams, and turning insight into action is.
In this session, Colin Duff (CEO of Mosaic Innovation) reframes how innovation work actually happens when AI is part of the system. Drawing on real client examples, he walks through how workflows are evolving across research, synthesis, ideation, and prototyping using Miro-based approaches.
The session challenges traditional brainstorming at a moment when AI can outperform most teams on raw idea generation. When AI can generate options instantly, the role of people shifts to how teams frame problems, apply judgment, structure decision moments, and maintain momentum from insight through to concept and delivery.
Colin also tackles a growing tension for agencies and consultancies: clients' pressure to "show the AI efficiency." Rather than racing to the bottom on price, he makes the case for delivering further, faster, and more impactful work, and shows what that looks like in practice.
What you'll take away:
- A clear mental model for where AI accelerates innovation vs. where humans remain critical
- Concrete examples of AI-enabled innovation workflows inside Miro
- A sharper point of view on why traditional brainstorming is breaking
- Practical ideas for using AI to deliver stronger client outcomes, not cheaper work
This session is part of Miro Reframe, a webinar series for consultants and agencies rethinking what great client work looks like in the age of AI.