Use these maps to find great apps
And by maps, I mean the blog post below...
And by maps, I mean the blog post below...
With over seventy-two trillion messages sent in 2018 across messaging channels like WhatsApp and Facebook Messenger, it’s no surprise that 68% of consumers choose messaging as their preferred way to communicate with businesses. Customers are growing more comfortable with sending a message to a business just like they would to their friends and families—it brings an extra degree of convenience and familiarity to the customer experience.
Have you ever overheard people having heated discussions about the differences between help desks, service desks, and IT service management (ITSM)? Surprisingly, we have. Some argue that help desk is an outdated term referring to an IT-centric support capability born in the late 1980s (think mainframes), with little attention to the end user. They may say service desk was coined to describe a new focus on serving end-users in a timely manner.
Keeping an eye on your day-to-day customer service operations means measuring the right metrics—that is, knowing which ones are setting your business up for both immediate and long-term success. Whether your company’s customer service is used as a means to drive overall revenue or is focused on helping customers fully understand your products or services, the tracked metrics should pertain to specific strategies designed to achieve your company’s overall goals.
Today’s companies understand how customer service plays a critical role in their efforts to be “customer-centric”—it’s why many of them invest heavily in the various functions of customer support. By adding an element of customer-centricity to different facets of a business, these companies are changing what a customer service job can be.
It can be a real struggle to create experiences that meet customer expectations. In today’s world, new apps and channels have made it easier than ever to interact with a company’s brand across platforms and devices. This has generated a never-ending stream of customer data that’s disconnected, especially when building apps that enhance the customer experience.