Teams | Collaboration | Customer Service | Project Management

8 Tips to a Great Product Development Strategy (with Examples)

How do the tech giants of the world develop their products? For example, Google, Amazon, and Apple all have very distinct product development strategies. Their product development strategies are their unique way of coming up with new ideas and transforming them into engaging, helpful, and in many cases, profitable products and services. Those product development strategies may just be among the most valuable assets those companies have.

How user personas simplify your work

User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics. With user personas it’s easy to relate to your target audiences and ‘put yourself in their shoes’ so that you can build awesome products and cool features that really meet their needs.

7 Remote working tools for ultimate focus, motivation & productivity

From apps that boost focus to trivia that builds team morale, here are our top recommendations for remote working tools to keep distributed teams at the top of their game. Lilly Shor, Content Manager, Craft.io With the pandemic still in full swing worldwide, teams that turned remote overnight are now grappling with the ongoing challenges faced by distributed teams. And at least for the foreseeable future, it looks like remote work is here to stay.

Here's why it's so painful using Jira as a product manager

Let’s not beat around the bush: as product managers, we know from experience how painful working in Jira can be. The reason is simple: Jira is designed for developers. While it performs brilliantly as an issue-tracking software, trying to twist it to conform to a product manager’s needs can be as stressful as it is unrewarding.