Teams | Collaboration | Customer Service | Project Management

In November of this year, CIO Review will feature TeamSupport as a Top 20 CRM Solution. The editors sat down with TeamSupport co-founder and COO, Eric Harrington, to talk about customer support in the time of COVID and building strong customer relationships in Part 1 of this series, and current trends and the future of B2B customer support in Part 2. We conclude this series with Part 3, where Eric offers insight into the competitive market and what makes TeamSupport different.

Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the day by flying out a bridesmaid dress, or a support rep saves a life by realizing the caller was having a stroke. “We tend to think of customer experience as these big old moonshots, and going above and beyond, and just knocking socks off,” says Samantha Chandler, one of Zendesk’s customer success team managers.

Don’t bother choosing between speed and quality when it comes to customer experience, because businesses need both to be among the best. Speed plus effectiveness is the formula for CX success, according to findings by Enterprise Strategy Group (ESG) Research. Leading CX orgs are customer-centric to the hilt; they resolve customer issues more quickly, all while handling more customer requests overall and engaging with those customers on more channels.

A good customer service interaction can lift your entire day. It’s no surprise that an excellent front-line team has the power to elevate your entire customer experience operation—especially when that operation is on the small side.

A company’s customer experience (CX) operation can mature just like people, careers, and bottles of wine, but only if it gets the high level of investment and prioritization necessary to reach that goal. The road to CX maturity means taking a few wrong turns, acknowledging mistakes, and putting lessons into practice until they become process. Leaders might have rough ideas about where they stand on this front, and many might say they know with certainty.

When it comes to customers, experience matters. Customer experience—commonly known as CX—is the impression customers have of a brand depending on every touchpoint in their buyer’s journey. With the rapid digital transformation of companies and the expanding use of technology and cloud computing in the global marketplace, customers now have a glut of interaction options at their fingertips. As the customer has gone nimble, so has CX.

With OneDesk you can help your customers to help themselves! Decrease your support costs by providing articles about your products or services, so that your customers can easily find answers to common questions.

Mobile devices: odds are, you can hardly remember what life was like without them. No matter where you are, you can reach out to anyone you know in a host of different ways. You can get information about anything you want when you want it. Bored? Entertainment is just a few taps away.

Despite the global pressure of finding ways to solve customer challenges in the new normal, business leaders have found that the right set of tools with a focus on customer experience can be a powerful competitive advantage. But because of the pandemic, offices globally are working at limited capacity, and communication and collaboration with employees, customers and partners has become more difficult.