12 ecommerce KPIs you should be tracking (+ tips from ecom experts)
It’s the end of the quarter and time to do a health check on your ecommerce business to see how things are going. But you collect data from so many sources—how do you know which ecommerce KPIs (key performance indicators) are the most important? As Laura Moss, co-founder of Adventure Cats, advises, “The sheer number of KPIs you can track can be overwhelming, especially if you're new to ecom or a small business owner like I am.