Customer service is the way you assist customers before, during, and after the sale. Some companies have teams devoted to customer service, others have whole departments, or some even require every employee to participate. So, defining an organization-wide customer service philosophy is essential to attract and retain long-term customers. Customer service is a key factor in customers choosing which businesses to buy from, so it’s critical to get right.

SaaS is a sparkle in the technology world today, and a host of companies including Freshworks is riding the wave. While it is given that we’re being aided by a technological shift, it’s no mean feat to remain on the cusp of the wave—to maintain the trajectory and keep hitting milestones charted out many moons ago. Among the factors that have helped us in this journey, one of the significant contributors is what we’ve built with our people: our culture.

Not all goals are revenue-focused when you’re in the business of fulfilling customer expectations. Yes, revenue is important, but how you build it depends on your values. When you listen and engage with your customers, you create a sense of trust and belonging with your brand. In turn, a strong connection means increased loyalty, and loyal customers bring in more business. Online communities are the perfect place to nurture these relationships.

The purpose of Customer Relationship Management (CRM) is to improve your relationships with clients and acquire new customers faster. While CRM software is essential for managing sales leads, you also need a good CRM strategy as a foundation for your efforts. We talked to Freshworks salesperson Stephanie Taiwo, as Head of UKI Business Development, to get her seven top tips for managing leads and driving conversions.

Have you ever interacted with a customer service rep at a Home Depot store? Or with a customer support agent online at Zappos? If you have, then you most probably fondly recall how the rep helped you find a product or solution that perfectly matched your needs. These employees create memorable experiences by putting in dedication and effort to meet all your requirements. And they do this for every customer they interact with.

In the past, virtual events were an exclusive or niche occurrence, hosted by organizations with the resources and the tech to coordinate them well. Today, digital events have become more normal than convening physically. For over a year now, the coronavirus pandemic has completely shifted the events landscape, and companies have had to get creative about making virtual events worthwhile and engaging for their customers.

What do you get when you combine the power of superior customer and employee engagement software with the world’s largest cloud platform? Yes, you got it right: more choice for millions of businesses small and large to buy modern, agile cloud solutions that delight customers and employees. With the added availability of Freshworks products via AWS Marketplace’s curated digital catalog, customers can now easily find, test, buy, and deploy Freshworks solutions with simplified controls.

Your application should always be ready to serve the requests received. The measure of the degree to which your application is available to serve all incoming requests within an acceptable amount of time is the topic we are going to focus on: availability. Obviously, achieving a 100% availability sounds too good to be true. There are various problems that may occur. This is why your application should define a Service Level Agreement (SLA) for availability and work to meet the SLA.

You want to provide customers with a great customer service experience. But what does that mean exactly? Let’s say a customer has a complaint about a recent purchase. Will all of your support agents handle it the same way? Maybe one agent feels that the situation warrants a refund while another doesn’t believe it requires follow-up at all. It’s important not to leave “good customer service” open to the interpretation of individual employees.

One of the key areas to business growth is understanding your customers and delivering against their needs. Many businesses are now using behavioural based personas to design better customer journeys. Behavioural personas are based on research about how your customers interact with your organisation. They can provide you with insights on why customers do what they do. They help you identify the motivations behind customer’s decisions and the experiences they expect from your business.