At a time when many businesses have moved online, building strong and trusting relationships has never been more important. Customers don’t just want to be sold to; they want to be valued. This is where the power of relationship marketing comes in.

If you’ve ever found a solution online to an obscure tech problem you’ve had, then it’s very likely that you’ve interacted with an online community forum. Community forums allow people to connect and discuss shared interests. Especially now, where many people’s days are spent online, community forums represent a space of connection for many.

Alert management allows users to identify critical alerts before it impacts business outcomes. A good design is all about logic or the thought process behind the unique solution to user needs. When it comes to alert management, designers need to consider that constantly switching between monitoring tools can be exhausting for the user. With such high stakes, at times, it is not easy to derive a perfect design solution at the very first try.

The COVID pandemic has been many things to many people. This unprecedented crisis has affected every corner of the globe and every sector and industry. We have witnessed the tireless bravery of our healthcare staff and the tragedy of so many lost lives. But we have also seen businesses around the world rise to the challenge of coping with this crisis and getting things done.

Customer experience is key to gauge how your customers perceive your brand. The reaction that customers have in response to the way your company treats them is crucial. Businesses have to work hard to attain and retain customers, for which keeping an eye on customer perception matters throughout their lifecycle.

There is a push to automate everything, but is this the best way forward? The financial case for automation in customer service to lower your costs is clear but this shouldn’t be the only consideration. You also need to assess the impact that a service or helpdesk automation will have on your business, your employees and your customers. If done without putting the customer first, your automation in customer service might be perceived as impersonal.

Ah, the good old days! As a leader that benefits from technology, you remember the days of: Oh, wait! Good old days? What am I thinking? Those days were terrible! Then COVID19 hit and, miraculously, our IT department was regarded as heroes as they moved us online within a couple of weeks. Further, their interest in helping us utilize technology to improve the way we worked was outstanding, keeping us competitive, compliant and sustainable. What changed?

People are happier if they are in control. That‘s why customers expect to be kept informed when something will be delivered or someone will turn up to install, service, or repair something. If something goes awry it is essential that you proactively let customers know before they encounter the problem.