For most Product Managers the roadmap is a classic double-edged sword. On the one hand it provides a valuable and welcome opportunity to focus your product vision and share it with colleagues, managers and customers. But all too often the process of creating, presenting and retaining a roadmap quickly evolves into an unavoidable headache.

Our Table View is now completely interactive and all terminology is editable. With this release we’ve made some significant changes, improving the Craft experience while keeping the simple user-friendly interface you’re used to. The Table View has been optimized to become a totally interactive spreadsheet – it’s like having your Excel file fully integrated with all your features, user stories and feedback.

Whether you run a reseller eCommerce business or offer professional services to clients across the globe, your customer relationship management (CRM) strategy can make or break your brand. However, while traditional CRM can indeed help you manage your customer data more easily; you can go a step further and integrate user-generated content (UGC) into your product management via an idea portal.

New Pricing, and New Upgrades to Craft.io. As you may have noticed, we recently launched Craft.io 3.0. This platform upgrade includes powerful new features, expanded functionality, and an enhanced user experience that we believe surpasses the industry standard. To make room for even more new developments, and to align our product with market and the value we want to deliver to you, we’re adjusting our pricing.

We’re thrilled to introduce you to the new Craft.io! In our quest to give product managers the comprehensive, frictionless, product-building solution they deserve, we’ve massively upgraded the Craft.io platform. We invite you to say hello to a host of new features, expanded functionality, and an improved user experience.

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing. Although the two seem very close in meaning, there are in fact key differences. Understanding how these terms differ is crucial to finetuning your product strategy and avoiding mistakes.