If there is one word that growing SaaS companies loathe the most, it is probably churn. Churn of any kind can be worrisome, but revenue churn, in particular, can kill a business if neglected. Revenue churn is a measure of how much money your company loses during a given period of time, typically per month. Fortunately, revenue churn can be reduced with the right knowledge and strategy.

Ecommerce analytics tools can provide you with powerful data-driven insights that help you measure your business’s progress and stay ahead of the curve. In 2019, retail ecommerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Ecommerce is booming and to maximize your reach and remain competitive it’s important to have the right tools to analyze your business’s success and areas for improvement.

When it comes to running a successful online store there’s a lot to keep track of. From high-level metrics like revenue or number of orders, down to more detailed information such as customer feedback, there simply isn’t one ecommerce analytics tool that covers it all. So as a business owner, how can you oversee all the different parts of your online store without wasting minutes or even hours every time you need to look up some important data?

That's right, we've taken ten popular movies and created a Geckoboard KPI dashboard based on the plot. Can you name all ten movies? Click below the dashboard to reveal the answer. Keep track of your own scores. (And no cheating!)

Setting Key Performance Indicators (KPIs) is not easy. Whether you’re deciding the One Metric that Matters or a mix of KPIs, it can be a long, iterative process to determine the precise metrics that best measure team performance or the success of your business. In fact, when we finally do get to the end of this process, we could be forgiven for thinking the hard part is over. But it isn’t. Because a good team KPI doesn’t just live in a strategy paper.

For many businesses, the run-up to the holidays is one of the most high-stakes times of the year. With consumer spending expected to rise in 2021, but consumer behaviour more unpredictable than ever, the risks are great, but the potential rewards are massive. For lots of us, whether you work in ecommerce, marketing, customer support or sales, the holiday season is one heck of a ride. So there’s no point pretending we’re not going to make mistakes along the way.

For some teams and companies, KPIs come with an infuriating paradox. The busier you are, the more important your KPIs become – but the less you look at them. Why is that? November and December are some of the busiest business months of the year. There’s Black Friday, the run up until Christmas, not to mention the squeeze created by extra holiday days.

So, you’ve just noticed a spike in your data. Maybe your trendline looks something like this? Or if you’ve caught it early, it might even look something like this: Now, obviously, I have no way of knowing if your y-axis represents something really good (like new customers) or something really bad (like system errors). And depending on which it is, you may be feeling a strong urge to pop the champagne or hit the panic button.