In the ever-evolving landscape of digital marketing, Facebook continues to be the go-to platform for advertisers aiming to reach a broad and diverse audience. In 2024, Facebook’s parent company Meta expects to generate over $75 billion in revenue from Facebook Ads alone. However, the effectiveness of your Facebook Ads strategy not only depends on the creativity and targeting of the campaigns but also on how well marketers can manage, interpret, and respond to their campaign data.