The COVID-19 crisis has pushed us all out of our comfort zones – both merchants and consumers. What might have evolved over a decade happened within eight weeks in 2020, when retailers quickly launched e-commerce websites and figured their way through digital payment, order fulfillment, and warehouse management processes. Consumers got equally adventurous too.
Imagine you’re at a bookstore and trying to find a book by your favorite author. If you can’t find it, you would start thinking, is it out of stock? Or is it located somewhere else? You wouldn’t want to go write an email or make a phone call and wait endlessly for a response as it is a very simple, basic question. You might lose interest in the purchase and discard the process. This is what happens when customers don’t get quick responses in eCommerce stores.