Ever see someone’s Facebook posts or Instagram stories and cringe? You know the ones. They follow the same lame script that was being used in 2018 (the last time that script actually worked). But what worked five years ago is now cringe-worthy. Hell, what worked a few months ago might be cause for cringe today. Social media trends change all the time. If you’re not paying attention, you’ll be left behind while others race on a completely different track.

Once upon a time, social media was used to share photos of your meals, blurry highlights from your night out with friends, and general life updates with your family. But then something magical happened. The influencer was born. All of a sudden, individuals with thousands and even millions of followers could post a photo wearing a certain sweater, and that sweater would sell out immediately. It wasn’t long before businesses took notice. Enter the age of social media marketing.

If you run a marketing agency, you ask a lot of your proposals. Agency proposals are so much more than a few pages of a PDF. They’re old school newspaper hawkers shouting “Extra! Extra!” on the street corner. Not only do they have all the information, but they also need to get your attention and make the sale. That’s why agency owners need a proposal template that stands out.

Firing a client will be your reality. Good businesses have standards, and you’re bound to run into people who don’t meet them. A client speaks horribly to one of your team members. A client approaches an employee and attempts to hire them outside of your services for additional work.

Digital marketing has changed significantly in the last few years. Anyone who tells you differently doesn’t actually spend time in many online spaces. And if the trends — what people consume, what types of ads work — continue, your digital marketing KPIs (key performance indicators) have to change with them. Whether you’re the head of marketing at a company or run your own digital marketing agency, the numbers are important.

What’s common these days doesn’t make a whole lot of sense.

You’re not making the most of your work from home lifestyle.