This article was originally published on Jan. 19, 2021, and was updated on Nov. 21, 2023. As an internal communicator, you know the value internal comms brings to the table. But can you prove that value to decision makers in your organization — the folks who hold the budget for IC software, tools and services like a modern intranet?
There was a time when transportation technology focussed almost solely on speed. Bullet trains and Concorde airplanes were the high standards of travel innovation, and the notion that faster was better reigned supreme. Nowadays, new goals are taking precedence in the transportation sector. Accessibility, sustainability, and efficiency are hot topics, while journey planning, tracking, safety, and security sit high on the priority list for both operators and consumers.
Change management is a scary topic — especially when it involves transforming culture. But, you shouldn’t shy away from opportunities to champion change within your organization. We recently had the opportunity to discuss transforming culture with Brian Brockman, VP of Communications for US and Canada at Nissan. In the interview, we unpack several interesting topics and lessons Brian learned while working on the Nissan Next initiative.
It’s no secret that the cornerstone of good business practices and processes lies in effective interdisciplinary communication. You want employees from different departments and with varied levels of expertise and experience to be able to engage with one another on a level playing field, rather than there being an imbalance in every interaction.
Internal communications transcend the boundaries of emails and newsletters. Internal communicators become strategic allies when grounded with a solid foundation and guided principles — a communications charter.
If you’re an internal communicator experimenting with generative AI (like ChatGPT and others), you’re not only an early adopter but are also likely taking a lot of questions from your team about applied artificial intelligence (AI) in the context of communications strategy.
In an age where every click, like, and share holds monumental value, navigating the landscape of online communication can be a daunting task. As business engagement blurs into the digital realm, it is essential for companies to understand the essence of communication etiquette when interacting with customers online. This holds especially true as successful customer engagement holds the potential to contribute to a significant 23% increase in business revenue.