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Customer Service

Everything You Need To Know About Customer Service Metrics in 2021

Tracking productivity and performance of the customer service function emerged as the #1 challenge of customer service leaders through the pandemic crisis, as per The New CX Mandate report. It isn’t surprising that 79% of these leaders in the US are investing 31% more in measurement and analytics in 2021.

B2B customer service: What it is and how to do it right

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. Focusing on the customer experience is especially critical for B2B companies. They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks.

A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)

Enterprise sales is like running a marathon. Your focus isn’t on short-term wins—you’re playing the long game. And just like a marathon results in big physical and mental gains, enterprise sales results in significant revenue and increased opportunities for your business. That being said, you wouldn’t run a marathon without training first. You shouldn’t jump into enterprise sales unprepared, either.

A simple guide to customer perception (+ 4 actionable ways to improve it)

What do your customers think of your brand? How do they feel about the products and services you offer? If you’re unsure about the answers to these questions, you’re not alone. Customer perception is often difficult to understand because it’s subjective and varies from buyer to buyer. But this ambiguity doesn’t mean you should ignore your customers’ opinions.

3 ways healthtech startups are improving the patient experience

Never has the need for practical, accessible healthcare technology been more important. In the ongoing aftermath of COVID-19, healthtech startups around the world are rising to the occasion (and raising huge funding rounds) to help reimagine the healthcare industry.

Why the customer is not always right

“The customer is always right.” If you’ve ever worked a day in the service industry, you’ve seen this slogan plastered on a break room wall. The idea was coined by a turn-of-the-century retailer, and it’s so common that many businesses make it a mandate for their customer service teams. But, like any principle, “the customer is always right” shouldn’t be taken literally.

Creating your first app with Zendesk App Framework (ZAF)

On Thursday, August 12th, at 11:00 am CST, the Developer Community team shared the basics of the Zendesk Apps Framework and the journey from start to finish on creating your first app! They also covered topics such as how to use the ZCLI to scaffold up your first app, use the Javascript framework Next in your Zendesk app, and how to submit your app for review!