All companies are aiming for more revenue and customers in 2022. With millions of companies still struggling to bounce back from the financial hits of the past two years, locating and acquiring new (and loyal) customers is a must. But where will these customers come from? And how do you get them to buy from you? Ads and social media strategies are fantastic for boosting your brand, but ads alone rarely close deals. If you want more customers, you need an organized lead funnel.
The simplest sales are made when the customer already knows what they want. Inbound sales are a unique way of selling to customers because the leads seek you out rather than getting roped into the funnel through cold calls or emails. This selling technique involves some extra effort toward the start of your sales funnel, but once you understand the process, it can become an invaluable selling tactic for your team.
Salespeople must be able to emphasize the value of a wide variety of products and services. But before they can even get to that point, they need to make their biggest sale ever: themselves. When you’re applying for a sales job, you’re essentially selling your value to a hiring manager. How can you make their life easier? What will you do to improve their company’s bottom line?
Entrepreneur and investor Marc Andreesen defines product/market fit (PMF) as ”being in a good market with a product that can satisfy that market” in his article The Only Thing That Matters1. You reach product/market fit by getting the right product to the right people, fulfilling a specific need that hasn’t been served properly before.
If your sales pitch is expertly defined but you’re struggling to close the deal, you might need a sales deck makeover. A strong pitch with confusing or irrelevant support materials only leads to client confusion and plunging sales. Let’s fix that. In this piece, we’ll cover what is meant by a sales deck, its purpose, and how to make yours stand out.
Cold calling: the two scariest words to any sales rep in the industry. For even the most charismatic of souls, this downright medieval practice can conjure nightmares of rejection, exhaustion, and failure. But is that the whole truth? Almost every business still uses cold calling tactics, so there must be some value in reaching out to chilly leads. It might be hard to believe in this era of open information and emotion-based sales, but cold calling still has an important place in the business world.
We can all agree that offering customer service on chat can significantly shorten wait times and allow easy personalization. However, conveying empathy, that is, a deep understanding of the customer’s problem and frustration, over chat is challenging.
Customers want answers, and they want them fast. About 60 percent of consumers say quick problem-solving is a mark of great customer service. But how do you deliver speedy service without sacrificing quality? By creating a knowledge base. Knowledge bases provide on-demand support by answering common questions and explaining how to use products or services successfully. With this resource, customers can solve problems independently.
In a perfect world, every customer would be 100% happy with every purchase. Shipments would arrive ahead of schedule, products or services would exceed expectations, and we could forever banish the terms “return” or “refund” from our daily lexicon. While there’s no magic formula to guarantee customer happiness, new research shows how important of a role support agents play.
