It’s always nice to wake up to good news. We are delighted and honoured to learn that we’ve been ranked #1 across three categories in G2’s 2023 Best Software Awards: Pop the champagne! At Zendesk, we love to celebrate successes, but we know that we succeed only when our customers succeed.
B2B customer portals ensure that every client receives efficient, personalized service. They solve many of the common challenges that leave B2B customers feeling dissatisfied with their service experience or underserved by their product as a result of their lack of customer education or troubleshooting information. The following table shows some of the most common customer challenges in the B2B space and how customer portals address them.
Customer experience (CX) personalization is vital in ensuring that each client gets the service that meets their individual needs. This involves the ethical collection of necessary information, the use of this information to break up the market into segments based on what “value” means to them, and the implementation of plans and tools to bring that value to as many customers as possible.
As shoppers trend towards becoming true omnichannel consumers, they’re opening both their real and virtual wallets. They expect the same personalisation and excellent service no matter where (or when) they shop. Retailers can deliver great omnichannel CX and reap the rewards.
An effective B2B help desk is an excellent start to building a quality customer experience. For internal and client issues, help desks provide a streamlined way to submit support tickets, get assistance, and provide valuable information to the business. This is only the case, though, if it is done right. To ensure that it is effective, implement help desk best practices with proven results.
Banks that consistently optimise the customer experience grow 3.2x faster than competitors that don’t. And with over 50% of consumers reporting that they’d switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry. Here are some trends and best practices to help guide your CX strategy – and drive customer relationships that last.
