“How should I structure my agency?” First, we’d like to be the first to congratulate you on asking the hard questions. This is one we at Teamwork hear a lot. Most recently it came up during our webinar with Refine Labs COO Megan Bowen on Mastering Agency Profitability. Organizational design is inherently not fun to think about. But whether your agency is brand new or you have hundreds of employees, the way you structure your agency is important.

Your client could be throwing out thousands of dollars per month on PPC campaigns by not checking in on them regularly. This is where your agency comes in. Beyond working with clients on their PPC strategies, strong project management is a key to success. Keep reading to uncover components of PPC project management, how you can build your project management process, and general best practices.

Agencies are responsible for helping their customers move the needle. If there are paltry results, then the agency probably won’t have those clients for long. No pressure, right? Fortunately, agencies that proactively plan their strategy and hone their focus can achieve results that make their clients jump for joy. Helping clients fill their pipelines, convert high-quality leads, and get new business takes a powerful account-based marketing (ABM) strategy.

Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

What exactly is project management? That seems like a simple enough question — but it's not really, is it? Good project management can transform processes and workflows at any agency, infusing direction and organization while reducing the chaos factor. At the same time, “project management” doesn’t mean the exact same thing to everyone — and it certainly doesn't look the same at every business.

“How much does email marketing cost?” This is probably the top question a brand considering an email marketing agency will ask — and they should. After all, staying within their marketing budget is crucial for businesses, especially smaller businesses with limited resources. But the value that your email marketing agency can offer these businesses is with its weight in gold.

Have you ever sat back and thought about just how many things have to fall into place for your agency to pull off a successful software engineering project? Planning, testing, measuring, refining… the list goes on. And somehow, you need to keep your team motivated along the way. What’s more is that no two software engineering projects are ever the same, with software specifications, end goals, audiences, and process activities varying from one to the next.

It can take up to nine months to develop fully functioning software. That’s an investment of almost an entire year — or more if the project is particularly complex. All successful software programs begin with an idea, but the process of transforming a simple idea into a functioning application is never easy. In fact, software engineering projects are arguably among the most complicated due to all the moving parts and the potential for things to go wrong. The good news?