The more potential customers can find your client’s business online, the more often they’ll choose their product or service. Greater visibility means more customers, more sales, and — you guessed it — more revenue. This translates directly into a better bottom line for your agency. Want to know more about search marketing visibility and get some tips on increasing your clients’?
Keywords aren’t exactly king in content marketing — but they do make a huge difference in how well your content performs. Consider this: According to a search traffic study from Ahrefs, 90.63% of all content gets no traffic whatsoever from Google. Zip, zero, zilch, nada. Meanwhile, keywords are a big part of what drives organic search traffic.
Just when you think you’ve got Google’s algorithm all figured out, bam: another update. It’s the song that never ends, and agencies that want their clients’ websites to perform well have to stay on top of it. Site audits are one of the best ways to do exactly that. Regular site audits can help you identify red flags and potential problems within your client’s site that could result in lower search engine rankings.
Meta descriptions, content marketing, link building, analytics; there are dozens of factors that go into building successful SEO strategies for your clients that get results. Luckily, gone are the days of handling all of these many, many factors manually. There are a ton of tools on the market designed to help your agency create effective SEO strategies that get search engines to notice your client’s website — and rank it higher in search engine results pages (SERPs).
What if we told you that there were “hacks” for bumping your clients’ SEO strategy to the next level? Of course, unlocking SEO growth for better client results has a ton of factors. Everything from social media strategies to content marketing efforts plays a role in how your clients pull in new customers and increase search traffic.
In our world, the word “retainer” is synonymous with “client work”. Due to our familiarity with retainers, and knowing that it’s tied to lots of revenue, we’re thrilled to share that Teamwork has launched our very own Retainer solution! For those that are unfamiliar with this concept, a retainer is a long-term contract between a business and a client that’s based on ongoing services.
So, you’ve written lots of powerful content, used your keywords, and added high-quality links. You should be on the way to SEO superstardom. Right? Not necessarily. Before you automatically assume your efforts will land your client at the top of search engine result pages (SERPs), you need to think about the nuts and bolts of your strategy. Achieving true SEO optimization that positively drives your search engine rankings takes constant checks and re-checks of your work. Are there errors?
As Marcus Lemonis put it, “If you don’t know your numbers, you don't know your business.” But how well does the rest of your team need to understand the numbers? You want them to feel invested in your mission and have clear goals, right? And many employees value the kind of leadership that gives them full transparency into what’s happening with the business.
Only 15% of project managers work on only one project at a time. In fact, the majority (59%) run between two and five projects at any given time. Couple that with the research that shows how project managers are expected to juggle all of their project tasks while exhibiting excellent technical, digital, and leadership skills, and it's enough to make your head spin. This might be challenging enough to pull off for one project at a time, but five?
Are you completing all the critical tasks that fall under the umbrella of an IT security audit? At Teamwork, we're all about helping professional services organize their important projects via the most capable and user-friendly project management software available today. That includes creating an IT audit checklist. Of course, creating an IT audit workflow with or without using Teamwork starts with understanding what an IT audit should accomplish.
